Particular psychological characteristics differentiate our experience of malls and shopping streets, and influence the desire to visit them. Following a study of 325 demographically different men and women, I present the six most important of them. I conducted my research over the years 2014-2016. I did surveys to study both the perception of shopping [...]
Young Poles best remembered Pepsi, Coca-Cola, BMW, Nike and Mercedes ads. Foreigners remembered Pepsi, Thai insurance, The Witcher, Coca-Cola and Game of Thrones. Some commercials failed to reach the awareness of a single viewer. There were many commercials remembered by only 1-2 people. And those that were remembered were not always regarded positively. Before [...]
Mercedes’ "Grow up". is one of those marketing phenomena you just do not pass by indifferently. t is bold, distinctive, non-obvious, and wildly ambiguous. But is it good? Does it "do the job"? And if yes, then what kind of job does it do exactly? This is what I asked the students of final [...]
