Strategy: Print Shop

Strategy and additional analytic services provided for one of the Wrocław’s rapidly developing printing houses. The order included a diagnosis of the printing market (desk research and CATI). We also conducted SWOT/PEST analyses of portfolio, profitability, development barriers, and conducted investigation of red ocean and blue ocean opportunities. As part of the project we also developed a scheme improving employee productivity in the New Business department and procedures for working with sales employees within the contractor support system. We suggested a framework of an affiliate program for leading contractors.

Client: KiD print shop