Project Description
The experience of entrepreneurs in shops and service outlets in the major streets of Wrocław is the focus area of research in this project. The main area of research was the diagnosis of the well-being of entrepreneurs and the subjectively experienced efficiency of their businesses. Among problems particularly investigated by the study were thepsychographic changes in consumers as experienced by entrepreneurs, and changes in business target groups, caused, among others, by changes in historic trade routes introduced by the Wroclaw City Office.
