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Press Ads: “You Could See Her…” And Other Impressions They Leave Behind

Only half of the 22 press advertisements could be recalled by at least one person. 12 ads were not remembered by anyone, and only four ads were recalled by at least 3 people. This is the result of the study into the perception of print ads, which I organized as part of my psychology [...]

By |6 March 2019|Advertising, Research|
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Ads: Best Remembered, Coolest And Worst

Young Poles best remembered Pepsi, Coca-Cola, BMW, Nike and Mercedes ads. Foreigners remembered Pepsi, Thai insurance, The Witcher, Coca-Cola and Game of Thrones. Some commercials failed to reach the awareness of a single viewer. There were many commercials remembered by only 1-2 people. And those that were remembered were not always regarded positively. Before [...]

By |21 February 2019|Advertising, Branding, Research, Uncategorized|
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