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Ads: Best Remembered, Coolest And Worst

Young Poles best remembered Pepsi, Coca-Cola, BMW, Nike and Mercedes ads. Foreigners remembered Pepsi, Thai insurance, The Witcher, Coca-Cola and Game of Thrones. Some commercials failed to reach the awareness of a single viewer. There were many commercials remembered by only 1-2 people. And those that were remembered were not always regarded positively. Before [...]

Mercedes appeals to students

Mercedes’ "Grow up". is one of those marketing phenomena you just do not pass by indifferently. t is bold, distinctive, non-obvious, and wildly ambiguous. But is it good? Does it "do the job"? And if yes, then what kind of job does it do exactly? This is what I asked the students of final [...]

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